Hard Rock Bet Study Tracks Player Number Choices in American Roulette
Yara Long · Aug 31, 2026
Hard Rock Bet Study Tracks Player Number Choices in American Roulette
Hard Rock Bet examined more than 30.5 million bets placed by over 32,000 players during April through June 2026 on Evolution live dealer and RNG American roulette games in Michigan and New Jersey, and the results highlight consistent preferences for certain numbers even though each spin remains independent. The company compiled internal data across both states to identify which straight-up bets appeared most often, and zero emerged at the top with 3.22 percent of all such wagers, followed by 11, 23, 7, and 17, while double zero ranked last. Observers note that these choices align with common superstitions rather than any mathematical edge, since the wheel distributes outcomes equally across all pockets.
Scale of the Data Collection
The study covered a large volume of activity from regulated markets, which allowed analysts to detect patterns that smaller samples might miss, and the inclusion of both live dealer and random number generator versions meant the findings applied across different game formats. Players in Michigan and New Jersey contributed the bets tracked during the three-month window, and the figures reveal steady participation levels that supported detailed breakdowns by bet type. Those who reviewed the numbers found that straight-up wagers on single pockets showed clear clustering around specific values, while other bet categories such as splits or streets received less attention in the published summary.
Number Preferences and Their Distribution
Zero claimed the highest share among straight-up bets at 3.22 percent, which placed it ahead of 11, 23, 7, and 17, and this ordering suggests players gravitate toward numbers that carry cultural or personal significance in many gambling contexts. Double zero, by contrast, drew the fewest straight-up wagers, a result that stands out because the American wheel includes both zeros yet one receives markedly less attention than the other. The data shows these selections occurred despite the fixed 38-pocket layout that gives every number identical odds on each spin, and researchers documented the same tendency across thousands of individual sessions without evidence of changing behavior over time.
Google searches for live roulette increased 60 percent in the three months leading up to the study period, a trend that coincided with the analyzed betting window and may reflect broader interest in the format during spring and early summer 2026. The rise in search volume occurred alongside the Hard Rock Bet findings, although the company did not claim a direct connection between the two developments. Analysts at the operator simply recorded the search statistic as additional context for overall engagement with roulette products in the United States.
Context Within Regulated Markets
Michigan and New Jersey maintain separate regulatory frameworks for online casino games, yet both states host Evolution tables that feed into the same internal tracking system used by Hard Rock Bet, which allowed the study to combine results without jurisdictional adjustments. The operator released the findings through an industry publication in August 2026, and the report focused on factual distributions rather than explanations for why certain numbers attracted more wagers. Those reviewing the release can access the original summary at the PlayUSA article that outlines the key statistics from teh three-month dataset.
Consistency Across Game Types
Live dealer sessions and RNG versions produced similar number preferences, which indicates the observed patterns stem from player decisions rather than any difference in how outcomes are generated. The analysis grouped bets from both formats to reach the 30.5 million total, and the top-ranked numbers remained stable when examined separately by game type. This uniformity suggests the tendency to favor zero and certain other pockets persists whether players watch a physical wheel or interact with a digital simulation.
Further examination of the dataset showed that the least popular choice, double zero, received noticeably fewer straight-up bets than even numbers outside the highlighted group, and this gap persisted across the full player pool of more than 32,000 individuals. The operator presented these results without attributing them to any specific psychological factor, instead letting the percentages stand as recorded observations from actual wagering activity.
Conclusion
The Hard Rock Bet analysis supplies one of the larger public snapshots of American roulette betting behavior in regulated U.S. markets during 2026, and the documented preference for zero alongside reduced interest in double zero offers a clear illustration of how players select numbers in practice. The accompanying rise in live roulette searches adds another measurable indicator of sustained attention to the game format. Readers interested in the raw distributions can consult the published summary for the exact percentages tied to each straight-up wager examined in the study.